Samsung has just sent out invitations to the next unpacked event. There are these companies who like to smuggle clues into their invitations – and then there is Samsung. The note leads with the big, bold words “Get ready to unfold” and contains a pair of flat objects that can reasonably be said to resemble the form factors of the Galaxy Z Fold and Flip.
In line with the general state of the world over the past year and a half, the event will take place virtually on Wednesday 11th August. Interestingly, the company is also opening pre-orders for its “next flagship,” sights and specs unseen. Early pre-order perks include “12 months of free Samsung Care +, up to $ 200 additional trade-in credit and a special pre-order offer.”
But in all honesty, it’s generally best to wait until you actually see the thing and maybe even read a review or two.
Before the event there is (so to speak) a lot to unpack. First, I’m probably not alone in expecting the company to host its next big event on the upcoming Galaxy Watch. The big event at MWC was a bit dumb (much like MWC itself) that offered more information about the upcoming wearable partnership with Google rather than announcing any hardware.
As the company stated at the time, “the upcoming One UI Watch will debut with the new user interface and the upcoming joint Samsung / Google platform at an upcoming unpacked event later this summer.”
It seems quite likely that this will be the case where this occurs, even if the new watch doesn’t get top billing. For one thing, we’re running out of summer. On the other hand, the new Galaxy Watch should be released at the end of August (27the) Publication.
All in all, this could be a pretty big summer event for the company, bucking last year’s trend of handing out devices one at a time during virtual inventions. On the streets, people say we could get a Galaxy Watch 4, Galaxy Z Fold 3, Galaxy Z Flip 3, Galaxy S21 FE (“Fan Edition” – basically the latest version of the company’s budget flagship), and even the Galaxy Buds Pro see. that will take on the AirPods Pro (which are getting on in years) more directly.
What is missing in all of this? No points if you said the hint. Samsung’s popular phablet shouldn’t be released this year as the industry continues to be plagued by chip shortages. That would be a huge hit for Samsung’s six month cycle, but we’ll see how it all works out soon enough.
August 11ththe The event begins at 10 p.m. ET / 7 p.m. PT.